As an aspiring chicken-keeper I read every book I could find about backyard chickens. An attorney by profession and accustomed to in-depth research, I spent countless hours reading and engaging in online dialogue trying to gain a level of confidence in caring for chickens, which was frustrated by conflicting advice on blogs and forums- most of which lacked authoritative support.
When my pullets began laying eggs in the winter of 2009, I began designing custom egg carton labels for myself, which evolved into a tiny home-based business making custom labels for others. Realizing social media marketing was essential to the success of that endeavor, I began sharing my chicken-keeping experiences on Facebook and my blog.
Blog articles focus on important chicken care and management topics and answers to frequently asked questions from my Facebook followers. Collaborating with poultry veterinarians, scientists and other poultry experts, I offer useful chicken care information in a digestible format that makes it accessible to others with a shared passion for pet chickens and caring for them responsibly.